National Diploma in Marketing Management
Course Code: NDMM001
- Department: Business Administration
- Duration: 3 years
- Fee: M19,550.00
- Starts: 10th January 2026 Starts in 32 days
- Apply Now
Course Overview
The National Diploma in Marketing Management at IBC College prepares learners to become
creative, analytical, and strategic marketing professionals capable of driving business growth in
competitive environments. The programme develops a holistic understanding of marketing
theory and practice, equipping students with skills to plan, execute, and evaluate marketing
strategies that meet customer needs and organisational goals.
Students gain practical exposure to consumer behaviour, advertising, sales management, and
digital marketing trends that are transforming business today. With a strong emphasis on
innovation, communication, and ethical marketing practices, the programme nurtures
professionals who can design campaigns, conduct market research, and lead marketing projects
in both profit and non-profit sectors.
In addition to theoretical knowledge, learners engage in projects and case studies that simulate
real-world marketing challenges. They learn to integrate creativity with business insight —
building brands, managing customer relationships, and applying data-driven decision-making in
dynamic markets.
Course Details
Duration
3 years
Course Fee
M19,550.00
Instructor
Mr Lethola
Start Date
10th January 2026
Class Schedule
everyday
Prerequisites
Full LGCSE Certificate or its equivalent with pass in English and any three (3) of the following
subjects: Commerce, Business Studies, and any other relevant subject.
What You'll Learn
By the end of the programme, a trainee will be able to: Understand the marketing environment and the scope of tasks undertaken in
marketing in the context of different organisational situations in which marketing is
applied.
- Apply the principal methods of marketing research and the analytical and
interpretative skills to quantitative and qualitative data in the development of a
marketing information system designed to trace buyer behaviour in the market
place.
- Assess the impact on an organisation of a range of types of customer and evaluate
techniques that can be adopted to identify, meet and exceed their needs.
- Apply marketing decision making principles to a wide variety of contexts within the
non-profit and private sectors from small as well as large enterprises and from
services and industrial markets as well as the traditional area of consumer
marketing.
- Critically evaluate a range of theoretical frameworks of strategic marketing and
marketing ethics and apply them in analysing strategic issues in business situations.
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